A 75 minute live digital broadcast championing voices from the global south
With the logistical challenges of the COVID-19 pandemic hanging heavy over the COP26 climate conference, we were tasked with developing a 75-minute programme for digital broadcast as the flagship event for one UN agency.
Digital events are increasingly becoming the new normal for creating live, interactive, publicly watchable platforms for events which have become hybrid, both in-person and online . For cornerstone events such as COP conferences, these are especially crucial for involving climate activists, as well as the wider global citizenship, in high-level dialogues surrounding the climate crisis. These serve as stock-takes of global progress towards net-zero, as well as grave reminders of the severity of the crisis, should appropriate actions fail to be taken.
In climate dialogues, the most-affected groups are also the ones left out of the conversation. The Global South is seeing the impact of global warming firsthand - from agricultural failure to catastrophic weather events. These voices speak with the most urgency, since it’s their welfare and livelihoods immediately at stake. For this digital event, we collaborated with the #DearWorldLeaders campaign to incorporate the voices of young climate activists from all over the world, in order to platform those who have and will suffer the impact of climate change in their lifetimes. The potential of digital broadcasts, especially those of large diplomatic conferences, is to let minority and activist groups put their concerns and demands to those who hold the power directly.
This digital broadcast combines animation, data visualisation and various interviews to present a cohesive narrative about the need for continued climate action. Using widespread distribution platforms to premiere the video ‘live’ adds to the perceived significance of the event, and invites viewers to contribute, discuss and comment in realtime as the broadcast plays. In such a critical moment for climate action, virtual events can bring home the immediacy of the challenge at hand, and involve voices typically marginalised in these crucial dialogues.
Would your organisation benefit from a virtual event? We’d be happy to discuss further.
Watch the broadcast below.
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